Website Design & Development Case Study

Atelier Luz

A jewelry shop in Amsterdam, TheĀ Netherlands, specializing in hand-made, fair-tradeĀ jewelry. This project required dual language pages, a webshop with checkout and payment gateway. The website was designed to reflect her premises, using elements from the store and showcasing the rugged beauty of jewelry making.


  • Atelier Luz


  • We design
  • UI / UX
  • Website Build
  • Webshop Build


  • 14 Pages
  • Photographs
  • Icons
  • Styleguide
  • WordPress Build


  • SEO
  • Analytics
  • Google Maps


Style & Imagery


RGB: 234,212,215
CMYK: 0% 9% 8% 8%


RGB: 242,227,222
CMYK: 0% 6% 8% 5%


HEX: #B7B5B3
RGB: 183,181,179
CMYK: 0% 1% 2% 28%


HEX: #333333
RGB: 51,51,51
CMYK: 0% 0% 0% 80%


Poppins Regular 32pt

Poppins Bold 24pt

Where a more minimalist aesthetic is required. The ‘Poppins’ font is clean, easy to read and reflective of the ATELIER LUZ brand identity. The font is usually used in ALL CAPS and regular or bold

Coromant Garamond Regular 16pt

Coromant Garamond Bold 16pt

The ‘Coromant Garamond’ font is elegant, legible and yet in keeping with the simple aesthetic of ATELIER LUZ. The font is used in the regular variation and bold for headings and to differentiate hierarchy.


The logo is an integral part of the ATELIER LUZ brand and should be used thoughtfully and consistently.
Most often the logo will be presented in GOLD but can be adapted for use on white, black, pink or dark grey ONLY (see color palette)

The background should always be solid and never placed on a gradient fill or over an image. The logo should never be distorted. Do not use Nude or Light grey as a background color.

See the full style guide here (PDF)


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